Blast and Drip Email Campaigns
Blast Campaigns are excellent for monthly newsletters, special offers or just sending a quick message to a large number of records. Each email is delivered with a single user and email address in the “To” line. This keeps you from sharing your entire email lists every time you do a mailing. Each email campaign is tracked using a special tracking code that allows you to pinpoint who opened your emails and what links they clicked on.
Drip Campaigns are excellent for a creating a series of emails that follow a specified order. If you are welcoming new customers to your product or new members to your organization, you might create a “Welcome to our Service” Drip Campaign. These Drip Campaigns can be manually attached to a single record, attached to a group of records, or can be attached daily based on a query routine that searches for records meeting a certain profile and starts them on the campaign.